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Ch 2. Activewear designs and innovations.

Latest Material and Technological Developments for Activewear

Fashionable activewear or athleisure apparel is a fairly new concept for activewear, which is becoming more popular among consumers. More fashionable elements are added to activewear so that consumers can enjoy a highly functional product that is also aesthetically pleasing. In this chapter, examples of functional and fashionable activewear brands and their innovativeness will be outlined.